The numbers
Cost/benefit, ROI, and payback before a purchase order goes out.
About
What we do
We sit with golf courses that are being asked to buy technology and help them make a decision they can defend. What to buy. Who to buy it from. Whether the numbers work. And how the project runs after the presentation ends.
Chris DeRuiter leads the practice. He spent a career in high-tech hardware and software sales, he is an avid golfer, and he has sat with local owners and GMs long enough to hear how a promise lands once the meeting is over. He is in turf-management training through February 2027, and he is studying the tools the industry is actually selling so the questions on this side of the table are better.
“The demo is easy. Tuesday after it rains is the product. Owners do not need another brochure — they need someone who can turn a promise into labor, cost, and member optics.”
How we work
The numbers. The vendor. The project.
The vendor
A short list you can live with. We do not represent a brand.
The project
We stay after the meeting and help the club adopt what it bought.
We do not publish a club’s story without permission.
Continue
Read an insight, or start a conversation.
Insights are how we think in public. A conversation is how a project starts.